Catherine Smith
Looking for new & exciting opportunities.
Phone:
+1 740 644 4148
Email:
Location:
Cincinnati & Northern Kentucky
Fun Fact:
I love going to breweries
A Bit About Me
Hi, I’m Catherine Smith, a versatile marketing and communications leader with over seven years of experience helping businesses grow through strategic brand positioning and innovative communication strategies. As the Director of Marketing at Colliers, I’ve honed my expertise in leading cross-functional teams, developing high-impact marketing campaigns, and driving business growth. Beyond marketing, I have a passion for fostering collaboration, employee engagement, and leadership development, which has allowed me to create dynamic, high-performing teams and improve internal communications.
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From crafting compelling brand stories to enhancing team performance through mentorship and coaching, my approach centers on connecting people with purpose. My background spans marketing strategy, internal communications, and HR-related initiatives, positioning me as a bridge between external brand success and internal team excellence. Whether I’m leading a campaign, mentoring emerging talent, or optimizing communication processes, my goal is to create impact through innovation and collaboration.
Work Experience
2020 - Present
Director of Marketing: Colliers | Cincinnati, Dayton & Louisville
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Led the strategic direction of internal and external communications, focusing on business growth, brand positioning, and employee engagement.
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Spearheaded initiatives to improve team performance and productivity by implementing training and mentorship programs.
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Managed and mentored a team of marketers and interns, fostering a culture of collaboration, growth, and accountability.
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Drove company-wide communication strategies to ensure alignment with corporate goals and objectives, significantly increasing team cohesion and clarity of messaging.
Awards:
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2021 President’s Award: Given to one individual that their peers feel deserves recognition for their thoughtfulness, helpfulness, general gratitude, personal enthusiasm, leadership qualities, and overall contribution to the company.
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2022 Cincy Next: An 8-month leadership development program designed for early career professionals looking to advance personally and professionally by developing new leadership skills and connecting with peers in various fields.
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2023 Management Development Program: The MDP is a comprehensive program that emphasizes people leadership skills to equip and develop established leaders within Colliers. Over the course of eight months, the program provides a hands-on learning experience that includes role-playing, case studies, group work, coaching, participant-led presentations, and other interactive activities.
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2024 Mentorship Program: 7-month program connects mentees with a mentor who can offer insight, advice, opportunity, and help navigate professionals and career development at Colliers, while fostering an inclusive environment that supports diversity of the lived experience of our professionals.
2017 - 2020
Marketing Specialist: Colliers | Cincinnati, Ohio
Responsible for establishing a strategic marketing plans for actively listed properties, designing property marketing collateral, assembling presentations, and assisting in day-to-day administrative tasks.
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Assisted in over $140 million in sales through implementing marketing campaigns with 50+ deals being over a million dollars
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Worked with national clients to create marketing packages to be presented to real estate committees
2015 - 2017
Park National Bank | Cincinnati, Ohio
Joined as a seasonal bank teller before being promoted rapidly through a series of human resources and marketing internship positions based on a strong work ethic, teamwork performance and a commitment to the company.
The Goering Center | Cincinnati, Ohio
Assisted the Marketing Director in designing collateral for upcoming events and programs, as well as, conducted market research within the metro area to target specific industries.
